In the context of automobiles it is actually the proper term for chauffeured transportation. The term pre-dates automobiles and extends back to when a horse drawn carriage was dispatched from a livery stable to fetch certain people and transport them.
From reference.com: A business that offers vehicles, such as automobiles or boats, for hire.
From Wikipedia: A “livery vehicle” remains a legal term of art in the U.S. for a vehicle for hire, such as a taxi cab or chauffeured limousine, but excluding a rented vehicle driven by the renter.
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927 E 8th St, Suite #117, Sioux Falls, SD 57103
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5 Diamond Livery is a Sioux Falls chauffeur service providing luxury black car services. Our licensed drivers offer the ideal solution for business and leisure travelers looking for private, pre-planned transportation. We are the perfect alternative to hiring a limo or taxi cab.